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Letters to a Young Manager
The WIIFM Principle
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582
LTYM >
Please note that this letter is in-process; the following are my notes
Dear Sophie,
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Change means being able to answer the question What's in it for me (WIIFM).
The WIIFM Principle
Part of making your case is being able to answer the key stakeholder’s question….
“What’s In It For Me?”
***
Sincerely yours,
Ed
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References...
Takeaways:
Change means being able to answer WIIFM
Discussion Questions:
For Further Reading:
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, E. G. Happ, All Rights Reserved.