LTYM - Shoe-manship is Showmanship

Shoe-manship is Showmanship, #393
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Please note that this letter is in-process; the following are my notes

Dear Adam,

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Mr. Mullen: shoe-manship is showmanship: fitting the child for first pair of shoes: how to build confidence in their mothers

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Sincerely yours,
Ed

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References...

Takeaways:

Selling is about building buyer confidence

Discussion Questions:

For Further Reading: