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Letters to a Young Manager

Write the Ad, #104
LTYM >

Please note that this letter is in-process; the following are my notes

Dear Adam,
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Can you put your mission on a bumper sticker (and still read it?) Think of common ad lines from recent years: Fly the friendly skys, When it has to be there... [others]
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References...

Takeaways:

Make mission mindshare

Discussion Questions:


For Further Reading:




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