Early in my nonprofit career, I was working on an IT strategy for my organization. In a number of small group meetings, I began to hear a common issue: how could we use technology in our field work if we couldn't get connectivity out the last 100 kilometers. At the time, even larger cities in emerging countries were a telecommunications challenge.
One of my colleagues told a story of having to travel four hours to a hotel on the coast in the Dominican Republic for a one-hour conference call on a pay phone and then drive four hours back to his office, a nine-hour day for one meeting!
In one of the small group meetings, I drew a picture (below [1]) of how information flowed from headquarters, to regional offices, to country office and program areas and back again. It was clear that there was a "red zone" around program areas. Like the old Get Smart TV show, this was a cone of silence. [2]
The one-page diagram became the core of the IT strategy. We needed to break through the "red zone" and "wire" our field offices. This basic objective became a focus for global IT for the next 8 years, first from the US and later from the UK HQs. Indeed, one of our key accomplishments was connecting 186 field offices with broadband communications. It became the foundation for operating a digital business. And it began with a single drawing. |