| Author | Title/Subject | |
| Peters, Tom | Thriving on Chaos (Service Pays Handsomely: PIMS & TARP studies) | |
| Peters, Tom | Thriving on Chaos (Case Study: Where Superlative Service is the Norm) | |
| Sewell, Carl | Customers for Life (QTCQ Measures) | |
| Zemke, Ron with Dick Schaaf | The Service Edge (Case Study: The Case of the French Fries) | |
| Zemke, Ron with Dick Schaaf | The Service Edge (Five Fundamental Service Tactics) | |
| Zemke, Ron with Dick Schaaf | The Service Edge (The Case of the Overbooked Hotel) | |
| Zemke, Ron with Dick Schaaf | The Service Edge (Service Recovery) | |
| Decisions |
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| Design |
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| Economics |
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| Empowerment |
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| Excellence |
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| Exercises |
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| Goals |
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| Human Resources |
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| Innovation |
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| Jobs |
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| Knowledge Management |
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| Leadership |
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| Management |
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| Marketing |
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| Measurement |
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| Carlzon, Jan | Moments of Truth (Need for Measurement) | |
| Malone, Tom | Vital Signs (quoted within) (Brochure quote: measurement) | |
| Sewell, Carl | Customers for Life (QTCQ Measures) | |
| Simon, Paul | Hearts & Bones (Serious numbers) | |
| Tichy, Noel & Stratford Sherman | Control Your Destiny or Someone Else Will (Brochure quote: Measurement) | |
| Motivation |
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| Perfection |
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| Personal |
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