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Rita Heise offered a formula that Cargill uses internally to drive change: D x V x F must be > R ('dissatisfaction' times 'passion around the 'vision' times 'the difficultly of the first steps toward change' must be greater than 'the resistance to change'). "We're trying to create dissatisfaction because we're coming off of some very successful years and so we're trying to tell people you need to he dissatisfied with what the future will bring if we don't change." said Heise.

So how do you create greater dissatisfaction, asked the group? Sometimes, it takes a very worked up CEO, said Cargill's Haymaker. ''If there's a burning platform, that's one thing, but if you're trying to do continuous improvement. it's a tougher thing to realize."

''It's really more about looking to the future and what do we need to have." summed up Heise, "rather than what are we doing wrong today."

Short Quote:

"'dissatisfaction' times 'passion around the 'vision' times 'the difficultly of the first steps toward change' must be greater than 'the resistance to change'" --Rita Heise

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Author:Rita Heise
Title:Managing the Organizational Impact of Global Operations
Periodical:Thought Leadership Summit on Digital Strategies
Volume:
Number:
Publisher:http://mba.tuck.dartmouth.edu/digital/Programs/CorporateRoundtables/ManagingImpact/Overview.pdf
Place (City):
Publication Date:October 4, 2004
Pages:11
Source Type:
Quote Number:120
Categories:Change Management